Privacy policy

Privacy Policy – Potions Cosmetics

This Privacy Policy explains how Potions Cosmetics collects, uses, and protects the personal information you provide when visiting our website.

We are committed to safeguarding your privacy. If we request information that can identify you while using our site, rest assured that it will be used only in accordance with this policy.

Potions Cosmetics may update this policy periodically, and any changes will be reflected on this page. Please check back regularly to ensure you remain comfortable with any revisions.

Information We Collect

We may collect the following details:

  • Name and payment details

  • Contact information such as email address

  • Demographic details including postcode, preferences, and interests

  • Additional information relevant to surveys, promotions, or offers

How We Use Your Information

The information we gather helps us improve your experience and provide better service. Specifically, it may be used for:

  • Processing your orders and handling payments

  • Maintaining internal records

  • Enhancing our products and services

  • Sending promotional emails about new products, offers, or updates (to the email you provide)

  • Contacting you occasionally for market research via email, phone, fax, or mail

  • Customising our website to suit your preferences and interests

Security

We take your security seriously. To prevent unauthorised access, we implement physical, electronic, and managerial procedures to safeguard the information we collect online.

Use of Cookies

Cookies are small files stored on your computer with your consent. They help analyse web traffic and tailor site experiences to your preferences.

  • We use traffic log cookies to monitor website usage and improve our services.

  • Data collected is used for statistical analysis only, after which it is removed from the system.

  • Cookies allow us to deliver a more personalised experience but do not grant access to your computer or personal data beyond what you choose to share.

You can accept or decline cookies. Most browsers accept them automatically, but you may change settings to block them. Please note that disabling cookies may limit functionality of the website.

Links to Other Websites

Our website may contain links to third-party sites. Once you leave our website, we cannot control how those sites handle your information. Their privacy policies apply, and we encourage you to review them carefully.

Data Analytics and Profiling

We may analyse your browsing behaviour to understand your interests and create profiles. This information may be used for:

Behavioural Advertising & Cross-Platform Targeting

(a) Advertising by us
We may use profile data to display relevant ads on our website and other platforms.

(b) Advertising by third parties on our site
Third-party advertisers may use cookies or web beacons for behavioural advertising. We do not control how these parties collect or use your data.

(c) Advertising by third parties on external websites
We may share limited personal information (including profile data) with third parties, who may combine it with other data to display targeted ads on other websites.

Managing Your Personal Information

You have control over how your information is used. You may:

  • Opt out of direct marketing by selecting the relevant box when filling out website forms

  • Withdraw consent for marketing communications at any time by writing or emailing us

We do not sell, lease, or distribute your personal details to third parties without your consent, unless required by law. With your permission, we may share promotional information about selected third parties that may interest you.

Access and Corrections

You may request a copy of the personal information we hold about you under the Data Protection Act 1998. To obtain this, please contact us in writing.

If any of your details are inaccurate or incomplete, please notify us promptly so we can correct them.